Abstract:This paper discusses the values of raising awareness among media personnel in gender advocacy. Based on previous findings, when the movement of raising awareness among media personnel is introduced to China, the core values of its "revealing politics," media autonomy in social critique and the right of communication in civil society are weakened, and gender blindness is presented during the process, thus make raising awareness among media personnel to empower workers and oppressed women and other vulnerable groups into the movement of "improve the quality of vulnerable groups", which reduces the vulnerable groups' subjectivities. This paper analyses the challenges using raising awareness among media personnel to promote gender equality, and proposes ways to counteract these above challenges.
卜卫. 关于媒介素养教育作为性别平等倡导战略的研究[J]. 妇女研究论丛, 2011, 0(3): 5-12.
BU Wei. Research on Media Literacy as a Strategy to Advocate Gender Equality. , 2011, 0(3): 5-12.
[1][英]David Buckgham.青少年与媒体[A].媒体与未成年人发展论坛组委会编.中国青少年社会教育论坛2004——媒体与未成年人发展论文集[C].2004. [2]http://www.kff.org/entmedia/upload/Key-Facts-Media-Literacy.pdf. [3][美]Richard West, Lynn H.Turner著,刘海龙译.传播理论导引:分析与应用[M].北京:中国人民大学出版社,2007. [4]Len Masterman.18 Principles of Media Education[JB/OL]. http://www.media-awareness.ca/english/resources/educational/teaching_ backgrounders/media_literacy/18_principles.cfm [5][美]Henry A. Giroux著,刘惠珍等译.跨越边界:文化工作者与教育政治学[M].上海:华东师范大学出版社,2002. [6][美]Joel Spring著,贾晨阳译.脑中之轮——教育哲学导论[M].北京:北京大学出版社,2005. [7]吴翠珍,陈世敏编著.媒体素养教育[M].台北:巨流图书公司出版,2007. [8]萧频.介绍国外媒体监督组织FAIR和Media Watch[J].新闻学研究(台湾),1999,(60). [9]联合国教科文组织(UNISCO),新华社新闻研究所外国新闻研究室译.世界交流报告,1989[R]. 北京:中国华侨出版社,1992. [10]Paulo Freire, Translated by Myrabergman Ramos. Pedagogy of the Oppressed (30th Anniversary Edition)[M]. The Continuum International Publishing Group Inc, 2007. [11]成露茜,罗晓南主编.批判的媒体识读[M].台北:台湾正中书局,2007. [12][荷]Liesbet van Zoonen著,张锦华等译.女性主义媒介研究[M].台北:台湾远流出版公司,2001. [13]卢岚蓝.现代媒介文化——批判的基础[M].台北:三民书局,2006.