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| Modeling and Commending: A Historical Review of the "Five Good" Role Model Campaigns in the 1950s and 1960s |
| ZHOU Lei |
| Women's Studies Institute of China at All-China Women's Federation, Beijing 100730, China |
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Abstract The ACWF promoted the "Five Good" role model campaigns within the goals of constructing socialism among wives of workers and urban homemakers, campaigns that advocated collectivism in reforming family relations and relationships in neighbourhoods. These campaigns also promoted mutual help groups as a widely used cooperative model to organize women and help reduce women's household responsibilities. The "Five Good" role model campaigns were Chinese application of Marxist theory of women's liberation. However, housework that was regarded as women's responsibility in these campaigns undoubtedly reinforced gender based domestic divisions of labor. These campaigns were officially recognized and praised for their emphasis on promoting production and contributions to socialist construction and therefore reflected their times.
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2015, Vol. 0 
