中国转型社会中的农村家庭购买决策：基于文化规范理论的解释*

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摘要本研究基于文化规范理论，将转型社会中的中国农村界定为“修正的父权制文化阶段”，在此背景中探究夫妻双方的资源、性别意识等对于家庭购买决策模式的影响。利用2005年在安徽JC的调查数据和分步多元Logistic回归方法分析后发现，妻子的教育程度越高，家庭中的日常消费和耐用品购买越倾向于以妻子为主或联合决策模式；夫妻双方的性别意识越公平，家庭中的日常消费和耐用品购买越倾向于以妻子为主或联合决策模式。分析结果支持假设，说明文化规范理论可以较好地解释中国转型社会中农村地区的家庭购买决策模式。

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	杨雪燕
	鲁小茜
	李树茁

关键词 ：转型社会, 文化规范理论, 家庭购买决策, 家庭日常消费, 耐用品购买

Abstract：This study examines the impacts of changes in resources and awareness of gender equality held by spouses on the decision-making of family purchases in a transitional rural Chinese society, which is in "a modified patriarchy" stage. Using the logistic regression method with multi factors and steps to analyze the data of survey conducted in JC district, Anhui in 2005, the study reveals that the higher the wives' education is, the more likely they are making decisions alone or jointly with their husbands on daily consumption and purchases of durable goods; the more equitable the spouses view their relationships, the more likely the wives are making decisions alone or jointly with their husbands on daily consumption and purchases of durable goods.

Key words： transitional society cultural norms theory decision-making on family purchases daily consumption purchases of durable goods

C913.11

作者简介: 1.杨雪燕（1970-），女，管理学博士，西安交通大学公共政策与管理学院人口与发展研究所副教授，性别与发展研究中心副主任，主要从事人口与公共政策研究；
2.鲁小茜（1986-），女，西安交通大学公共政策与管理学院在读硕士生，主要从事性别失衡治理研究；
3.李树茁（1963-），男，系统工程博士、博导、教授，西安交通大学公共政策与管理学院人口与发展研究所所长，主要从事人口系统工程、社会复杂系统研究。

引用本文:

杨雪燕,鲁小茜,李树茁. 中国转型社会中的农村家庭购买决策：基于文化规范理论的解释*[J]. 妇女研究论丛, 2011, 0(4): 27-36. YANG Xue-yan, LU Xiao-qian ,LI Shu-zhuo. Decision-making on Family Purchases in a Transitional Rural Chinese Society: A Perspective based on"Cultural Norms Theory". , 2011, 0(4): 27-36.

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https://www.fnyjlc.com/CN/ 或 https://www.fnyjlc.com/CN/Y2011/V0/I4/27

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