Abstract:This paper discusses three levels of gender-based values through a case study of the experience of a woman village chief. These levels of values are found in a) life style and daily life activities; b) gender-based division of labor in and outside of households; and c) double standards in gender-based values. Through analysis of the transmission of gender-based values in a village, the paper examines changes in village culture. For instance, alongside the weakening of geographical differences in village culture, traditional moral rules are dissipating. Alongside changes in value systems, damaging influence of public opinions is weakening. With the onset of changes in village structure, value systems are also changing.