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Abstract Through the analysis of the corpus related to“sensuality”and“film”in ShenBao ( 1925－1935) ，the article explains the development of“sensuality”and“female body rhetoric”，and its movement along different rhetoric paths while“sensual female rhetoric”obtains artistic modernity． Through the commercialization of rhetoric on sensuality and the consumerism of the female body， the decadent sensuality and the rhetoric on female body's nationalism，the consciousness-correct sensuality and the female body's new life doctrinal rhetoric and so on，this study suggests that the path for“the voluptuousness”of the female body rhetoric in Chinese early films changed． Different paths interwove with the formation of the meaning of“sensuality”and the complex construction of its cultural history． The complexity of construction of cultural history of the word“sensual”in the review of the ShenBao，on the one hand，was a result of the use of rhetoric by the mainstream ideology，and on the other hand，revealed the embarrassment of modernity that the ideological transition exhibited in different periods of history．
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