中国转型社会中的农村家庭购买决策：基于文化规范理论的解释*

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Abstract This study examines the impacts of changes in resources and awareness of gender equality held by spouses on the decision-making of family purchases in a transitional rural Chinese society, which is in "a modified patriarchy" stage. Using the logistic regression method with multi factors and steps to analyze the data of survey conducted in JC district, Anhui in 2005, the study reveals that the higher the wives' education is, the more likely they are making decisions alone or jointly with their husbands on daily consumption and purchases of durable goods; the more equitable the spouses view their relationships, the more likely the wives are making decisions alone or jointly with their husbands on daily consumption and purchases of durable goods.

Key words： transitional society cultural norms theory decision-making on family purchases daily consumption purchases of durable goods

C913.11

Fund:*本研究获得国家社科基金（项目号：08&ZD048，08CRK006）和教育部“长江学者和创新团队发展计划”（IRT0855）的共同资助。

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	YANG Xue-yan
	LU Xiao-qian
	LI Shu-zhuo

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YANG Xue-yan,LU Xiao-qian,LI Shu-zhuo. Decision-making on Family Purchases in a Transitional Rural Chinese Society: A Perspective based on"Cultural Norms Theory"[J]. , 2011, 0(4): 27-36.

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https://www.fnyjlc.com/EN/ OR https://www.fnyjlc.com/EN/Y2011/V0/I4/27

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