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| American Media and Anti-feminist Movement |
| YAO Gui-gui |
| Centre for American Culture Studies in the Department of Foreign Languages at the Jianghan University, Wuhan 430056， Hubei Province, China |
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Abstract Under the influence of the "New Right" ever since the later part of the 1970s, the American mainstream media has helped coordinate and spread an anti-feminist movement. It, first, demonized feminist images by making fun of the images of career women, single women as well as male feminists. It, secondly, pronounced the death of feminism, again and again, by declaring a new trend of reviving traditional women and the coming of a post-feminist era, intending to terminate the development of feminist theory and goals. By individualizing and trivializing feminist issues and by avoiding or rejecting feminist stance as well as by advertising consumerism, it has, finally, succeeded in depoliticizing feminist issues.
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2011, Vol. 0 
