创业女性性别角色认定的特征及差异研究*

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Abstract Although there are more men than women in business, but sex itself does not affect entrepreneurship. Real impact on entrepreneurship is the identification of gender roles. There were 225 female entrepreneurs in the sample of present study. The result shows that there are significant differences in gender role identification between women entrepreneurs and ordinary women: less than a quarter of the sample adopt feminine identity while over 50 percent show characteristics of androgyny and masculinity. On the details of the identification of women entrepreneurs, there is a mixture of different levels of masculine features, including competitiveness, strength, autonomy and enterprising, as well as feminine features, such as friendly, empathetic, truthfulness.

Key words： gender role identification female entrepreneurship analysis of differences

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	LI Cheng-yan

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LI Cheng-yan. Characteristics of Gender Role of Women Entrepreneurs[J]. , 2012, 0(1): 22-26.

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https://www.fnyjlc.com/EN/ OR https://www.fnyjlc.com/EN/Y2012/V0/I1/22

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