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| 'Leftover Women' and Grand Banquet: Study of the Media Portrait of 'Leftover Women' and Strategies behind Media Coverage from a Gender Perspective |
| LIU Li-qun1, ZHANG Jing-jie2 |
| 1.2.Meida and Gender Center of Institute of Communication Studies at Communication University of China, Beijing 100024, China |
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Abstract Utilizing 'situational knowledge', 'analysis of cultural codes', 'ideological analysis' and 'market & power analysis', this paper examines the 'leftover women' phenomenon and exposes possible strategies behind its media coverage that has brought forth public focus, through converting, manufacturing and marketing it widely by media. The paper shows that the spread of 'leftover women' in media is not to help solve marital problems for women but to regurgitate traditional gender stereotypes to discipline the particular group of women and to make profit.
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2013, Vol. 0 
